Lucy Wright

Co-owner, designer and creator

Lucy Wright

Lucy Wright began her career as a fashion designer after graduating from KVB College of Visual Communication.

Having developed her sense of aesthetics in the world of fashion, she moved into her true passion… floristry.

Lucy completed a Diploma in Floristry at TAFE and has been lucky to have two wonderful mentors including an international award-winning florist.

Lucy has now been a florist since 2005  during which she has nurtured and developed her love of texture, colour and composition. This, in turn, has formed the basis on which the Floral Instinct brand has been built, a style that is both classical and modern – and beautiful.